Marketing is a big deal especially now as more and more needs to be done while social distancing. People are still wanting a “normal” routine however the virus has made “normal” not possible. Therefore, you as a Real Estate Professional need to make sure that you are making the most of your marketing. What should you consider?
Here are a few things.
Make sure your website is easily found. Be sure that you are creating content that can be found. Using SEO (search engine optimized) wording is a must. When people go online be sure that the wording you are using is for the demographic and area that you are selling in. Create content such as in your blogs that people can easily find the first time they are searching and be able to locate again if by some chance they forget to keep track of your site. Offer content that is useful and interesting and will keep you at the top of the list and be the Real Estate Professional they turn to.
Email Marketing is another great way to grow your client list. The trick is getting them to sign up for your email. A good way of getting people to sign up is by offering them a good reason to. Offer them something that will be intrigued by. A good example is to offer tips on something that will help them. For example, you could say enter your email address to get tips on staging your home to sell. People will be more apt to leaving you their email address if there is a benefit for them.
Instagram is another widely used platform for people to be reached. Using Instagram is very popular especially by millennials. However, algorithm changes are made so you need to be sure to stay up with how Instagram works and use it properly. Learning to use this to your advantage will help to grow your potential clients. Instagram is a great way to use short videos also to showcase your talent and your inventory.
We are living in a time of change sometimes even daily. But you can stay up with the changes and keep your business on top. Are wanting to not have to worry about it? Great! That is what we do. Check out our Social Media Packages here and leave it to us!