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The PERFECT Social Media Post Length

Writing a great social media post doesn't end with getting a great topic and greater content. In fact, the length of the article is equally as important. This is true regardless of the kind of business you run.


If you want to start a business and keep afloat, you can’ afford to ignore social media marketing. That’s the fastest way to create awareness of your brand, haul in customers, and boost sales. But none of this will be possible if you don’t know the right social media post to keep readers engaged, do you?


A very long post will definitely bore out your readers and a very short post will be too brief for your readers to be convinced by what you are trying to market.


Therefore, we have put this article together to provide you with information on the 'best practices' of Facebook and Instagram to enable you to gain maximum attention for your post.

We'll be looking at the possible and best character counts.



  • Facebook Post Character Count

With over a billion users, Facebook is the biggest social network on the internet. This gives social media marketers a wide target for just anyone worldwide. So just how much is too much for a Facebook post?


This year, 2020, posts on Facebook can be up to 63,206 characters. While this length is possible on Facebook, it is really bad for your Facebook feed.


People just glance through Facebook posts on their way to work or during a timeout from their activities. So, it is best to keep it simple and short. Let's see below what the best character count for a post is.


  • The Best Length for your Facebook post

To get the most engagement on Facebook, your post should have a character count of between 40 and 50.


This, according to Jeff Bullas and marketing company HubSpot, is the sweet-spot for Facebook posts.


  • Instagram Post Character Count

The Instagram platform media-centric. In other words, videos and images take the center stage. Captions are much needed despite the media-centric platform of Instagram.


They are needed for an optimal engagement as your message is being passed across.

Let's see how long your Instagram caption can be.


  • Possible Instagram Caption Length

It is possible to write an Instagram caption with a character count of 2,200 and which can contain up to 30 hashtags. But no one will possibly have the time to read through all this.

And so, we will give you the optimal character count below.


  • The best Instagram Character Count

Your caption should be under 125 characters. This is a recommendation by the Instagram team. It is shorter and will appear completely on your Instagram feed.


  • Conclusion

We hope you begin to grow your social media audience by practicing the tips we shared with you in this article. And if this is too much work for you to tackle on your own, we’ll gladly handle it for you.


Milc Media can take your business, regardless of whether its fledgling or booming, and give it an even greater push to attain remarkable heights. Using our comprehensive packages, we’re the social media solution to your business woes.


We offer SEO blog writing, email marketing, website design, retargeting ads, etc. Give us a call today and we’ll do our absolute best to help your business grow as much as it can!

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