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Marketing as a Real Estate Expert Despite Low Inventory

The housing market seems to be booming despite the pandemic that the world has been throwing into this year.   Many people are looking for homes online more than ever.  Although the Real Estate market is going well the inventory seems to be getting less and less.  So, what can you as a Real Estate Expert do to keep yourself in the game?



Here are some tips to keep in mind.

  • With the interest rates at low people are moving quicker with the home buying process to make sure that they are getting the home that they want and the lower monthly payment that they need.  With the inventory on homes low buyers are searching online to see what is available and when they see a home that they love they are seeking out the help of Real Estate Agents to help them get the home secured.  So be sure that you are an expert that they will reach out to.

  • Having your website up to date with inventory is very important.  People may be going on daily to see what will fit their needs and if you are not keeping your website fresh and easy to maneuver, they will find a site that is.   Also don’t forget to make your site appealing to home sellers as well.  If they see that you are representing other sellers well and have relevant content and clear, professional photos they will turn to you to list their home.  Staying on top of the market for both buyers and sellers gives confidence that you are an expert at both.


  • Create blogs that have content that offers advice to buyers and sellers.  Give ideas of how buyers can find the perfect home that they are searching for.  Perhaps you can offer advice on how to figure out the best price range they should be looking for in their budget.  Or you could offer advice to sellers on getting their home ready so that it will appeal to buyers.  The more you have to offer as far as advice that more buyers and sellers will turn to you. 

No matter the state of the Real Estate business you as an expert in your field can stay on top.  Keeping your website and Social Media fresh and relevant is a huge step in accomplishing this.  Are you needing help in this area?  That is what we do.  Check out our Social Media Packages here.

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