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How to use Blogs in Real Estate Marketing

People are now more than ever turning to the internet for their search for a new home.  The use of Social Media has been used by many to get their name out and create more business for their Real Estate Company.  How do you use blogs to market your company?  




Here are some tips to help your blogs be more effective.

  • Content matters.  When writing blogs for your website the content is important to the message that you are trying to convey.  When searching for products on the internet people want to find information that will excite them or that will help them with a problem that they may be having.  For instance, many first-time buyers may not know how to navigate the home buying process and may feel overwhelmed by the enormity of the decision.  Writing blogs with ideas and tips that will ease a buyer like this while at the same time making them feel the excitement of moving into their first home is important.  You want to give them tips but also make them feel that these are things that can help them ease the anxiety that they feel.

  • Use of Photos.  Having a photo in a blog is important as well as some people are not able to visualize what it is that they are reading.  Is your blog trying to convey an emotion?  Perhaps it's about having your first family dinner in your new home.  Be sure to use a photo that conveys the warmth and togetherness that your blog is speaking about.  Let them picture themselves at that family dinner and motivate them. 


  • Use of wording is important also.  Blogs are not only articles they are a way for people to find you and therefore your website for more information about you as a Real Estate Agent.  Be sure that blogs are written with SEO (Search Engine Optimized) wording.  If they go on the internet and you are not using key words, they will not be able to find you and become a client.

Social Media has become the way that many businesses get new clients.  Be sure you are using this avenue to the full.  Use of Facebook, Instagram and Blogs is an important and popular way people are looking for Real Estate today.  Are feeling overwhelmed with the idea of doing all of this yourself?  That’s ok!  You are not alone that is what we do.  Check out our Social Media Packages here and see how we can help you out!

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