As parents the world around you changes. No longer are you thinking only about what you are doing on the weekends with your friends. Family becomes the number one when it comes to safety and comfort for couples with children. The prospective home and area where the home is, is also impacted. Parents want to be sure the home is comfortable and large enough to support their growing family. So what can you as a Real Estate Agent do to draw couples with children to you?
Here are a few tips to get these couples looking your way.
Appeal to parents' protective side. Do you have homes on your inventory that you can list as kid friendly? Is the home in a safe gated community that also has amenities such as a pool? When you are marketing on your Social Media be sure to list these homes in a way that parents can find them easily. Use SEO wording so when parents search things such as kid friendly area, they will find your site.
Engage parents in conversations online. Getting feedback from potential buyers as a Real Estate expert is key to growing your contacts. Use such things as polls or a Q & A post in Instagram to get people talking. The more involvement you get from people the more they remember your site and the more the algorithm in IG will realize the great content that you have and you will get more reach through this outlet. So, use your social skills to the full! Ask parents what is the most important to them when searching for a home.
When doing Social Media that targets parents searching for Real Estate be sure to list benefits of homes and the areas that they are in. Perhaps you have a home in mind that parents would love because of certain features. Use your Facebook, Instagram and Blogs to share what these benefits are. List what the school district is like, kid activities in the area and perhaps DR's and Dentists for children. Listing these benefits will help parents see why this would be a good fit for them.
With so many things to think about when purchasing a new home, it helps to take the extra stress off of looking for extras that children need. Be the Real Estate Expert that does this for parents looking for a new home. Help them see that you know what you are doing, and you will help make their move a little easier. Need help with all of this? Check out our Social Media Packages here!