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3 Tips on How to Market to First Time Home Buyers

Buying a home for the first time is not only a big step but can be a hard decision to make.  With the excitement of becoming a homeowner for the first time also can come a lot of stress and sleepless nights trying to make the best choice.  How can you as a Real Estate Agent help and gain the trust of first-time home buyers?  



Below are 3 tips to try in your marketing strategy and set yourself up as the expert.

  • Your Website matters.  Be sure to keep your website user friendly.  First time home buyers look to the internet to start their search for their dream home.  Nothing is more frustrating than not being able to find what you are looking for.  Your website needs to look great but also function easily.  Be sure to have all your information easy to find.  Include Facebook, Instagram and blog articles accessible from your website.  Include incentives for them to sign up for email marketing.  This gives you contact info and them a reason to return to your site.


  • Be engaging on Social Media.  Use great, in focus photos. Create content that people will relate to and be excited to read.  Give them information about you as a person that they can get to know who you are and why they should choose you as their Real Estate Agent over the realty company down the street.  Millennials especially need to be drawn in on Social Media as that is their first step in choosing who to go to.  Ask and answer questions from potential clients. Check your media on a regular basis because if you are not answering inquiries on a regular basis many will move on to someone who will.


  • Be mobile friendly.  It seems like these days people are on the go more than the past.  Many look on their mobile devices while at a quick lunch or break.  if you are easy to find in the mobile world people will look you up later when they need to do more research on what they are looking for.   

Although buying a home for the first time is scary it can be a very exciting experience in one's life if they have the proper guidance in the process.  Make your company that guidance that will help someone find the home they have always wanted.  Still not sure if you can do it alone?  No problem!  That is what we do.  Look at our Social Media Packages here and let us set you up as the expert.

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